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  • Writer's pictureDaisy Holder

Josiah Wedgewood 1730-1795⁣⁣⁣⁣

Josiah Wedgewood was a potter, designer and abolitionist who was the first in Europe to industrialise pottery.

He was also the Grandfather of Charles Darwin and one of the sons of Stoke-on-Trent, in the UK.
As an avid abolitionist, he designed the anti-slavery image many of us are familiar with, named "Am I Not a Man and a Brother?"⁣⁣
After what was likely an attack of smallpox, he was left with a permanently weakened knee and so was unable to use the foot pedal on the potters' wheel. That's when he turned to designing.⁣⁣

He revolutionised the glazing and decoration of pottery by studying the chemistry. His expensive pottery was sought after by the rich, which allowed him to develop cheaper techniques for the lower cost versions.⁣⁣

He is also thought of as the inventor of marketing, utilising money back guarantees, free delivery, catalogues with pictures, self service and "buy one get one free".⁣⁣⁣⁣⁣⁣

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